k_Street Consulting, LLC Blog

Getting a Better Sense of Customer Relationship Management

Getting a Better Sense of Customer Relationship Management

I’m sure I don’t need to tell you how important it is to have a handle on your clients’ needs. After all, how else are you supposed to offer them the level of service that they need to remain satisfied enough to stay subscribed to what you offer? This endeavor is exactly why a customer relationship management (or CRM) system is so crucial.

What is Customer Relationship Management?
Customer relationship management is effectively how a company can gauge and improve their interactions with their clients, gradually coaxing them toward repeated business transactions. By compiling data from the many points of contact that a prospect or repeat customer has with a business, that business can build a profile that will help inform their next steps.

With data able to be drawn from website and social media activity, live chat and telephone conversations, and a customer’s purchase history, CRM software can heavily assist you by constructing a database of customer information. Some can even automate certain processes, assisting a company’s marketing and sales forces in more effectively communicating with customers from a more informed standpoint, or allowing labor to be saved by leading an incoming caller through a precomposed voice menu to direct them to whom they need to reach.

A CRM can also be used to optimize internal tasks, like the managerial responsibilities of Human Resources, processing analytics, and automating certain workflows. Some CRM solutions have even begun to incorporate artificial intelligence to better predict a customer’s trajectory.

Customer relationship management systems can be hosted on-premise or delivered over the Internet as a cloud-based solution.

Putting a CRM to Use
A CRM can be leveraged in any number of ways for your business to embrace. Social media engagement can be monitored to identify which platform is most used by an audience, monitoring keywords and brand mentions. Otherwise, it can be used to assist in addressing feedback over social media.

Speaking of feedback, a CRM system can also be of use in a business’ contact center, collecting data from service calls to inform a company’s sales and marketing efforts, as we mentioned above. This is especially useful in a business-to-business application, as it can help to optimize a business’ journey through the sales and marketing funnel.

If a CRM system sounds like something that your company should implement, reach out to k_Street Consulting, LLC by calling (202) 640-2737.



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Thursday, February 21 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Communication Phone System Files Spam Update Botnet Archive Network Security Content Management Shortcut Smart Technology Read Big data Authentication Administrator Productivity Root Cause Analysis Encryption Tech Support Content Virtual Reality Two-factor Authentication Remote Worker Browser How To Tablets GDPR Theft Server Nanotechnology Recycling Unsupported Software Meetings Fax Server Camera Smartphones Hacking Business Owner WiFi Workplace Tips Content Filtering Science Passwords Transportation Point of Sale Wireless Technology Password Management Search Engine Artificial Intelligence Managed IT Services Productivity OneNote File Sharing Notifications Microsoft Downtime Office 365 Efficiency Practices VPN Leadership Managed Service HBO Scam Mouse Keyboard Maintenance Outsourced IT Congratulations Innovation Computing Infrastructure Hosted Computing Holiday DDoS User Credit Cards Android Black Market Telephone System Specifications malware Programming Employee/Employer Relationship Product Reviews Virus Data Breach Screen Mirroring Strategy Best Practice Help Desk Data Warehousing Business Computing Virtual Private Network Business Password Manager Emergency Settings YouTube Millennials Augmented Reality Backup and Disaster Recovery Cybersecurity Windows 8 Two Factor Authentication Computer Accessories Healthcare Google Search Battery Chromecast SharePoint Wireless Touchpad Shadow IT Retail Reputation History Remote Monitoring Antivirus Frequently Asked Questions Information Printer User Error Environment Mobile Office Servers Worker Commute Network Workers People Going Green Hardware Human Resources Amazon Internet Benefits Government Google Electronic Health Records Bandwidth IT Consultant Humor Apple Assessment Entrepreneur Save Money Spam Blocking HVAC IT Plan Restore Data Online Currency Operating Systems Remote Computing Cortana Project Management Vendor Excel Software Tips Social Cybercrime Wiring Analysis Bing Loyalty Internet Exlporer Entertainment Managing Stress Fiber-Optic Virtualization NarrowBand Comparison Paperless Office Data storage Social Media Display Digital Signage Thank You Accountants Chrome Employee Rootkit Law Enforcement Education eCommerce FENG Business Management Business Continuity Tip of the week Sports Inventory Wireless Internet Access Control Saving Time HaaS Safety Hard Drives IT Management CrashOverride Tablet Upgrade MSP Mobile Device Management BDR Computers Security Cameras Smart Office Managed IT Administration Windows 10s Laptop Enterprise Content Management Data Storage Connectivity Privacy Multiple Versions Thought Leadership Worker Public Computer Distributed Denial of Service Company Culture Phishing Mobile Device Office Analyitcs Document Management Skype Network Congestion Microsoft Office Business Technology Legal Hackers Digital Payment Printers Utility Computing Bring Your Own Device Audiobook Hiring/Firing Knowledge Customer Service webinar IoT Software WIndows 7 Best Practices Data Protection Marketing Cryptocurrency Intranet Applications Regulations IaaS Vulnerability Flexibility Voice over Internet Protocol Application Employer Employee Relationship Webinar Multi-Factor Security Identity Theft Digital Signature Pain Points Amazon Web Services Monitor Virtual Assistant Quick Tips Shortcuts Computer Care File Versioning Disaster Recovery Facebook Value Proactive IT Cache Twitter communications Books Internet of Things Consultant Solid State Drive Storage IT Support Statistics Students iphone Music Domains Saving Money Automation Gaming Console Line of Business Trending Emails Robot Flash Netflix Email Telephony CES IT service Workforce E-Commerce Risk Management Content Filter Techology Proactive Colocation Windows 7 Unified Threat Management Virtual Desktop avoiding downtime travel Search Microchip Cloud Computing PowerPoint Charger Wi-Fi eWaste Employer-Employee Relationship Social Networking Google Docs Cloud Mobile Professional Services HIPAA Security Printer Server Lithium-ion battery Politics Users Health Troubleshooting Mobility Insurance Telecommuting Recovery Business Mangement Google Apps Internet exploMicrosoft VoIP Computer Evernote USB Bloatware SaaS Hosted Solutions Start Menu Hacker Vendor Management The Internet of Things Firewall Streaming Media Infrastructure Password Small Business Ransomware Cost Management User Tips NIST How to Windows 10 Public Cloud Cleaning Managed Service Provider Memory Software as a Service Advertising Mobile Devices Regulation Net Neutrality Wearable Technology Experience Money Relocation Data Gmail Touchscreen End of Support IT Services Cast Managed IT Services App Samsung Word Audit Customer Relationship Management Electronic Medical Records Windows Media Player Google Drive Scalability Staff Work/Life Balance Data Management Windows 10 Backup Analytic Data Recovery Redundancy Social Engineering ISP Best Available Budget Wireless Charging Hring/Firing Cameras Devices Miscellaneous Patch Management Data Security Compliance Physical Security Networking Sync Instant Messaging Hybrid Cloud Running Cable Tech Term Save Time Alert Windows Safe Mode Criminal Television IT solutions Business Intelligence Data Backup IT Support Lifestyle Apps Computer Fan Private Cloud Automobile Supercomputer Remote Work Data loss Operating System Gadgets Website Bluetooth IBM LinkedIn Uninterrupted Power Supply BYOD analytics Windows Server 2008 Collaboration Addiction Online Shopping Remote Monitoring and Maintenance Telephone Systems Blockchain Technology Warranty Biometrics Machine Learning Customers Tools Router Unified Communications Smartphone Wire Conferencing Computer Repair Office Tips Cables Smart Tech Video Games Tip of the Week PDF Current Events Fraud IT Solutions Outlook Information Technology Hosted Solution Training Mobile Computing Smartwatch

Sign up for our Newsletter!

  • Company Name *
  • First Name *
  • Last Name *